We build your Brand Currency


At Currency we take an uncompromising 360 degree view of your brand. Unbiased by internal or external perception, politics or company advisors. We look at the sum of your brand parts and guide you with an independent view, so you can capture opportunities, tackle challenges and reach your highest brand currency.

We work exclusively with business owners, executive boards and management teams to manage, drive and protect their reputation and brand equity in today’s unforgiving online media landscape. We set the the right internal and external dialogue, create the right experiences with the right audiences, at the right time.

Our senior leadership team has over 25 years experience in brand and communications consultancy, covering brand management and media, analyst, investor, government and internal stakeholder relations. They have managed the brands and reputations of organizations, consumers products and high profile individuals. Speaking over 27 languages, collectively, they have operated across 40 countries around the globe.


Capture New Markets

  • Build/boost unknown brands
  • Build personal profiles
  • Deepen internal and external audience engagement

Brand Turnarounds

  • Reposition brands
  • Rebrand brands
  • Internal operations reorganization
  • Crises management and reputation repairs

Drive Valuations

  • Accelerate company valuations
  • Manage and position pre-stock exchange listings

Expertise designed for

Chief Executive Officers

  • Company repositionings
  • Industry scandals
  • Pre-listing market valuations
  • Independent counsel
  • Access to niche senior specialists
  • Boost personal and brand relevance

Private/high profile Individuals

  • Build positive reputations
  • Repair damaged personal brands
  • Drive agenda topics

Chief Digital Officers

  • Capture industry digital spaces
  • Build digitally minded audience environments
  • Drive digital narratives
  • Automation and analytics

Chief Financial Officers

  • Prepare for listings
  • Communicate company narrative to markets and investors
  • Manage quarterly results and major announcements

Chief People Officers

  • Company culture turnarounds
  • Stakeholder management
  • Change management

Chief Transformation Officers

  • Steer change management
  • Cultural and organization transformations
  • Drive transformation narratives

Chief Operations Officers

  • Assessment of brand value
  • Customer feedback and gap analysis
  • End-to-end digital and organizational audits

Political Personalties

  • Drive community awareness and action around political issues
  • Lobby issues and brands for public decision making
  • Drive brand advocacy

Brand worth we built

Our specialist team

Rozzyn Boy

Rozzyn Boy


Rozzyn is an international brand reputation specialist with two decades of experience leading the brand positioning and reputation management for major global organisations around the world. She has operated at both the senior management level and board level in complex, multi-cultural and challenging environments. Rozzyn has led some of the world’s largest brand positioning, crisis communications and turnaround projects, viz. VEON (formerly VimpelCom), LG Electronics, Tata Communications and Motorola. Her experience spans many of the world’s leading international markets such as the US, UK and Europe, India, Russia, South Africa, and Korea.


She is passionate about brands and developing them to their full potential – whether it is building startup brands from scratch; repositioning existing brands to stay relevant and fit for purpose, or taking brands through sensitive reputation crises and turning them around with a strong industry story that builds a credible platform for them on both local and international stages. Rozzyn most recently led the crisis communications and rebrand for USD 15.5 billion VimpelCom (now VEON), driving one of the industries highest-profile brand turnaround projects. The repositioning included managing the media and global communications and brand teams through its Department of Justice (DOJ) and the Public Prosecution Service of the Netherlands DOJ, settlement. She overhauled the company’s external and internal brand positioning, its global vision and values and internal communications to unify a disparate 56,000 member team under a single global brand ethos and vision. Her strategic turnaround work also included reviews of the company’s global board structure

She has also lead brands such as: LG Electronics Europe through its turnaround from from a Korean household technology manufacturer to an international lifestyle brand; Tata Communication’s repositioning from an Indian network company to an International Communications Provider; and Motorola’s South Africa’s communications from an traditional mobile phone company to an aspirational lifestyle brand (at the time of the RAZR).

Rozzyn speaks English, Xhosa, Afrikaans and basic Dutch and has lived in South Africa, the UK, the Netherlands and the USA. 

Alpesh Patel

Alpesh Patel

Specialist area: Africa, Middle East and Asian markets, emerging market telecommunications.

Alpesh is Currency’s Africa, Middle East and Asian market specialist, focusing on strategic business models for organisations looking to penetrate these territories.

He is a leading global businessman, entrepreneur and author, who has worked extensively across Africa, Asia and the Middle East. In 2008, Alpesh founded Mi-Fone, Africa’s first, African mobile device brand, and, one of Africa’s first Tech startups. Prior to Mi Fone, Alpesh was Director of Sales Africa/Middle East for Motorola Inc. Between 2002-2006 Alpesh placed more than 5m devices into the African continent generating revenues upwards of $500m. Whilst at Motorola he realized that the big brands were missing the point of what made businesses successful in Africa, and that ultimately, Africa was best served by Africans themselves.

His 20 years of experience in the mobile business is not to be taken lightly, and he is well respected on the African continent for his knowledge and contacts. He is known to be one of the hardest working people in the African Tech space and is often quoted as “An Innovator, a Disruptor and a true Visionary.” Alpesh and the Mi Fone brand have been regularly featured on CNN, Forbes Africa, CNBC Africa, as well as many other leading media titles. Mi-Fone, a bootstrapped operation, has been the recipient of the Frost & Sullivan 2014 award for “Entrepreneurial company of the Year ” as well as a finalist in the African Leadership Network Awards 2015.

In 2012, Alpesh founded OJU Africa – the Worlds first Afro Emoticon character brand. OJU received worldwide press attention and has garnered numerous awards such as the South African Loeries Grand Prix Digital Winner 2014, and Licensing Expo 2014 “One to Watch” award.

Alpesh speaks English, Gujarati, Hindi, SpanishSwahili and Japanese and has lived in Ugandathe UK, Hong Kong, China, Japan, USA, UAE, Mauritius, South Africa, Kenya and Nigeria.

Nick Reed

Nick Reed

Specialist area: Global viral video marketing

Nicholas (Nick) Reed is a strategic partner to Currency where he directs and oversees all major viral video campaigns across the consumer, business and world issues sectors for Currency’s clients.

Nick is an Oscar winning documentary film producer and digital media content and strategy expert who has created and marketed some of the most successful videos in the world. He has worked with clients like the Global Olympics, Pepsi, AT&T, Hyundai and celebrities like Cristiano Ronaldo, Rihanna and Leonardo DiCaprio.

Only in Hollywood can you go from being a British Royal Navy Pilot to being cast by Steven Spielberg in the film HOOK to becoming the Head of International Creative Management’s Motion Picture Department (one of the biggest Hollywood talent agencies) and according to the London Times one of the most influential Brits in Hollywood to the co-founder of one of the world’s leading innovators in ‘blowing things up on the internet’

Working with writers, directors, and actors, he has been involved with such movies as My Big Fat Greek Wedding, Austin Powers I, II and III, Elizabeth, Training Day, Bridget Jones Diary, Moulin Rouge, The Bourne Identity, Series, Monsters Ball, White Noise, Underworld, I, II and III, Meet The Parents, Meet the Fockers, Borat, Live Free Die Hard, Prince of Persia, among many others. In television he was involved with the successful CSI series, the relaunch of HAWAII 5-0, and others.

He has served on the Los Angeles British Film Board advising the government on film policies and has advised government ministers.  He has also advised the Finnish government on their film and entertainment business

In 2013, he co-founded SHAREABILITY (http://shareability.com) to specialize in ‘viral videos’ for brands to ignite conversation online, however in 2013, YouTube said creating ‘Viral Videos was impossible, 26 front pages of YouTube Viral videos later, Shareability consulted for YouTube. Shareability has created and distributed over 50 break-out videos, more than any major agency and has created, for the fourth year in a row, the most successful ‘shared’ videos in the world. Shareability’s top 20 videos this year were more successful that the top 200 of the Ad Age Leader Board.

A key differentiator in Nick’s work is the complete fluency of all the best practices across the different digital platforms, which has led Shareability to becoming key advisors for major financial investment funds. They are currently advising some of the biggest global digital platforms on customer acquisition and community strategies, and are Currency’s lead viral video strategy partners. 

Nick has lived in England, Spain, France, Holland and the USA. 

External Advisors

Agency Partners


New York
Los Angeles



English, Italian, Spanish, French, German, Dutch, Japanese, Russian, Xhosa, Swahili, Afrikaans, Madagascan, Portuguese, Arabic, Turkish, Bulgarian, Scandinavian, Albanian, Macedonian, Indonesian, Hebrew, Malaysian, Mongolian, Thai, Gujarati, Hindi, Urdu